In this episode of theUpStreamLife.com you will discover Jahan Peston Jamas and Boheco’s dream to make the medicinal properties of Cannabis go mainstream. You will discover the journey of building a category that is so misunderstood.
00:00 – Introduction to the Bombay Hemp Company.
01:15 – Jahan talks about the idea.
05:49 – Regulations on hemp and what is legal, the leaf & seed story
14:16 – Building a agri value chain
18:20 – What were the founders doing before Boheco
22:12 – Ratan Tata coming in to the picture and funding them
28:45 – Moving to the direction of medicine and using the science
37:18 – The growth of D2C and the building of brand Boheco
41:30 – Trials before launches and Clinical trials
46:20 – Making a banana walnut cake and not getting high
51:00 – Retail offline expansion
57:00 – The toughest part of the journey and the future.
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